Facebook may be incredibly useful in any marketing strategy, but it all depends on how you use it.

Relationship

The possibility to connect on Facebook was what first drew me to go online and sign up. It is now the default location to connect online in 2010, and as a result, marketers are experimenting with how they may connect with consumers in ways that are both trustworthy and respectful of them as individuals. It is predominantly a social networking site, with 59 percent of users admitting they use Facebook for personal interactions and only 15% for professional ties. Consumers on Facebook are distrustful of marketers, so they begin bombarding them with unrelated ads in order to increase sales. To fight these anxieties, treat every Facebook interaction as an opportunity to establish trust by proving that you understand your customers’ goals and that you value them as individuals. Facebook provides over 550 million reasons for advertisers to connect online.

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Individuality

By visiting someone’s Facebook page, you can discover a lot about them. Information such as their entire name, where they were born, where they work or go to school, who they know, and whether or not they are in a serious relationship. Consumers can use this combination of personal information, images, videos, and wall postings to represent themselves to the online world. They also add to their self-expression of who they are and what they stand for by the causes, affiliations, and companies they “LIKE.” This self-expression gives marketers with the data they need to create messages, information, and interactions with customers that synergize and connect with them in ways that fulfil their wants and reflect their self-expression.

Have some fun

Consumers are also lured to Facebook because it is fun. It’s fun to look at photos of pals, reconnect with old acquaintances, and learn what’s going on in the lives of your dearest friends, even if they live thousands of miles away. No other channel allows for as much fun and entertainment in marketing messages as Facebook. Because of this entertainment component, marketers must consider Facebook’s entertainment and fun factor while building a marketing strategy. Why? Because if your marketing strategy is aligned with the entertainment paradigm, people are more inclined to join and engage with you. Is this why Facebook is so addictive? It’s so much fun!!