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"Genius Logos"
a bowl of salsa. This logo conveys an idea of people connecting with each other.
At first, this logo might not make much sense. But if you look closely, you'll see the number 1 in the negative
space between the F and the red stripes. I also love how this logo communicates a feeling of speed.
The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea
to the next level.
The pink parts of the BR still form the number 31, a reference to the 31 flavors.
actually made up of the letters M (on top) and B (below the m). These two letters also form a baseball glove.
This simple looking logo actually carries a lot of information. First of all you can see the letters
N and W,
the first two letters of the brand name. But what most people don't see is the compass that
points to the
Northwest, another reference to the brand name.
This logo doesn't seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand.
First of all, the yellow swoosh looks like a smile: Amazon wants to have the best customer satisfaction. The swoosh
also connects the letters a and z, meaning that this store has everything from a to z.
Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had
a hidden meaning?
Well, the first two letters represent the basic analogue signal. The last two letters
look like
a 1 and 0, representing
the digital signal.
Do you see any arrow on FedEx's logo? I saw it a few times at other site saying that there's an arrow hidden in the
FedEx arrow, but I couldn't find it. I now know where it is, it's your turn to find. The clue is that the arrow is located
in between the alphabet E and X, and the arrow is white, acting as a background.
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